Atoms par le Pace 10547

Nitsche was a pioneer in the design of books, annual reports, and other printed material that relied on meticulous attention to the details of page composition, the elegance of simple type presentation, and the juxtaposition of elements on a page. His hallmarks were impeccably clear design, brilliant colors, smart typography, and an adherence to particular geometric foundations. Nitsche is best known for his historic relationship with the engineering company General Dynamics. He designed a breakthrough series of posters, in addition to designing their corporate image, annual reports, and advertising. He was hired as art director for General Dynamics and savored designing technical data for such things as hydraulic systems and cross-sections of airplanes.